Coatly Bath & Groom

Coatly Bath & Groom is a dog grooming shop is intended to be the first of many for this brand. With plans to expand to more locations in the next few years, the clients needed to create an affordable, easily replicable, and memorable space for their first location. We were tasked with transforming an old and narrow 1,300 SF existing retail space into a budget-friendly architype location.

The design concept is tied to the brand goals for the grooming business. The business is seeking to build awareness for the brand, differentiate itself from other groomers and to motivate customers to return. Building upon these components, we sought to create a space that felt punchy, bright, clean, and boutique.

To create a memorable space, we first focused on accentuating the vivid colors of the brand. Using navy and white for much of the space allowed us to lean into the more impactful oranges and greens to highlight areas of importance like merchandise displays and signage.

We wanted to make the space feel more boutique and high-end despite the limited budget. To do this, we leaned into the use of luxurious curved forms throughout. The merchandising display is quite minimal and simple in design but is surrounded by curved punches of colorful paint. The desk, the arched entry to the back of house components, the penny tile accents, and the lighting fixtures all lean into the curved motif.

Large windows flank the public side of the grooming room, allowing customers to observe their pets and the handiwork of the groomers and making the small lobby feel more spacious. The messier parts of the program are tucked away at the back entrance, allowing employees their own direct access to the space and hiding the less visually appealing parts of grooming from the clients.