This aggressive adaptive re-use and renovation project converts the historic headquarters of HJ Russell & Company into the Russell Center for Innovation and Entrepreneurship (RCIE), an in town business incubator located in historic Castleberry Hill. This 40,000 square foot facility was programmed and designed to be home to 200 members looking to establish themselves in the professional world. Intended to be a collaborative co-working space, RCIE was designed to comply with the latest LEED standards, and with ultimate spatial flexibility in mind. Meant to embrace the legacy of the H.J. Russell family, the palette is composed of exposed building materials and custom plaster elements, recalling Herman Russell’s humble beginning as a plasterer.