Vietvana - Avondale

Located in the Avondale Estates neighborhood of metro-Atlanta, Vietvana Phổ Noodle House is a restaurant dedicated to commemorating Sài Gòn and the culture of traditional Vietnamese meals.  Husband and wife owners, Dinh Tran and Khanh Dang, were already seasoned restaurant owners looking to expand their restaurant concept to multiple locations throughout the Atlanta metro area. In partnership with Vigor Branding, the design of the Avondale location is the first to incorporate rebranding strategies to modernize the restaurant and create standards for many more locations to follow.

This dining experience is all about the food and its integral relationship with Vietnamese culture and tradition. For this reason, the restaurant layout assigns the kitchen as the main focal point, allowing diners to observe the art of making phổ noodles and assembling bánh mì. A full-service bar serves as a continuation of the kitchen, boasting materials to recall the textures, colors, and materials of Sài Gòn architecture. These materials, in conjunction with curated environmental graphics, are repeated throughout the restaurant to invoke influences of Sài Gòn.